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سئو و بهینه سازی سایت

SEO, or Search Engine Optimization, means helping search engines better view websites and achieve high rankings in organic search results.

Definition of SEO in simple language

What is SEO?

In simple terms, SEO is attracting customers through Google. Basically, SEO refers to the methods that lead to the increase of visits to your website as a result of a search in the Google browser. If you search for a word in Google, you will see that a number of sites will come up for you, which are actually placed on the first page of Google with activities called SEO. The word SEO is an abbreviation of three words Search Engine Optimization, which means site optimization for search engines. SEO content is not only used in connection with search engines, but it is one of the main SEO factors to make the site suitable for visitors.

SEO is basically the use of methods for the strategic change of sites.

The process of website optimization for search engines will bring the following results:

1- Improving the performance of the site based on the principles and standards of search engines

2- attracting more visitors and finally more sales

According to the above explanation, it can be said that SEO is a set of activities in website design, which determines the content production strategy, and as a result of these strategies, your website will achieve a better position in the results of search engines, especially Google search engine. and attract more visitors to your site.

Of course, SEO is not only subject to the rules of search engines, and visitors' expectations are also considered the main condition. So that in recent years, Google's algorithms have aligned with visitors' expectations.


SEO and site optimization steps

Website optimization is a time-consuming and continuous process. Success in optimizing any site requires the following 3 main arms:

Technical SEO

Standardization of website coding is one of the most important factors in technical SEO. Search engines like Google are looking for websites that are properly coded. Standard coding helps search engines to fully and accurately understand the content of your website and increase its ranking in search results.

Here are some examples of steps you can take to standardize your site’s coding:
Use valid HTML and CSS: Check your HTML and CSS code using online tools like W3C Validator and fix possible errors.
Use concise and useful codes: Avoid writing unnecessary codes.
Use appropriate comments: Use appropriate comments to explain your code.
Use the correct structure of URLs: Your website URLs should be short, concise and descriptive.
Use Title Tags and Meta Descriptions Correctly: Title tags and meta descriptions should clearly and concisely describe the content of your website pages.
Use a sitemap: A sitemap helps search engines to discover all the pages of your website completely and accurately.
Configure the robots.txt file correctly: The robots.txt file tells search engines which pages on your website to crawl and index.
Advantages of site coding standardization:
Improving the ranking of the website in the search results: Search engines give a higher ranking in the search results to the websites that are coded correctly and in principle.
Increase website loading speed: Standard coding helps your website pages load faster.
Improved user experience: Standard coding helps improve the user experience of your website.
Reduce errors: Standard coding helps reduce errors on your website.
Useful tools for standardizing site coding:
W3C Validator: to check the validity of HTML and CSS codes
Google Search Console: to check and fix technical SEO errors
Screaming Frog SEO Spider: To check the technical SEO of the website
SEMrush: to check the technical and on-page SEO of the website

Content marketing

Content marketing and SEO are two inseparable elements in the world of digital marketing. Content marketing is the process of creating and distributing valuable and attractive content to attract and retain target audiences. SEO also refers to the process of optimizing a website for search engines in order to increase its ranking in search results.

The importance of content marketing in SEO:
Increase Organic Traffic: Quality and valuable content can increase your website’s organic traffic through search engines.
Backlink Building: Attractive and useful content can naturally attract quality backlinks from other websites.
Increase credibility and branding: Quality content can help increase your credibility and branding in the relevant industry.
Attract and retain audience: Attractive and useful content can help attract and retain your target audience.
Tips for creating SEO content:
Keyword Research: Before creating content, research keywords related to your topic.
Optimizing the title and meta description: Adjust the title and meta description to include relevant keywords and be attractive to users.
Use of keywords in content: Use keywords naturally and in the text of your content.
Use of images and video: Images and video can help make your content attractive and visual.
Update old content: Update your old content regularly to be SEO-optimized.
Useful tools for content marketing in SEO:
Google Search Console: To check and fix SEO errors
SEMrush: to check the technical and on-page SEO of the website
Ahrefs: to check backlinks and keywords
BuzzSumo: To find popular and trending content

By using content marketing, you can significantly improve your website’s SEO and increase its ranking in search results.

Tips for producing quality content:
Know your audience: Before creating content, you must know your audience thoroughly and understand their needs and interests.
Create unique and quality content: Your content should be unique, quality and valuable.
Publish your content regularly: Publish new content regularly to keep your audience engaged.
Share your content on social networks: Share your content on social networks to reach a larger audience.
By producing quality and valuable content, you can significantly increase your website’s organic traffic and improve its ranking in search results.
What is content production in content marketing?

Basically, the content is what you deal with on a daily basis. for example:
1. Funny clips
2. Photos of products
3. Description of products
4. Podcasts
5. Educational videos
6. Digital books
7. Articles available on websites
8. And…

It can be said that anything that can be understood by humans and can be published in the context of digital or even non-digital channels is considered content, and content production is actually the creation of anything that can be understood by humans. Good content will greatly help your site’s SEO.

Targeted Link Building

Link building is one of the most important factors in SEO. Search engines like Google give higher rankings to websites that receive high-quality links from other websites.

Targeted link building is the process of acquiring links from relevant and reputable websites with the goal of improving a website’s ranking in search results.

The process of targeted link building is also known as Off-page SEO. It includes the following activities:

Social media activity
Participation in specialized forums
Comment marketing
Buying backlinks
Buying advertorials
And more

Tips for targeted link building:

Create high-quality and valuable content: The first step to targeted link building is to create high-quality and valuable content. Your content should be such that other websites want to link to it.
Find relevant websites: Find websites that are relevant to your website’s topic and are well-ranked and authoritative.
Contact the administrators of relevant websites: Contact the administrators of relevant websites and ask them to link to your content.
Use different link building methods: Use different link building methods such as advertorials, link exchanges, social media sharing, and more.
Use link building tools: Use link building tools like Ahrefs and SEMrush to find relevant websites and link building opportunities.

Benefits of targeted link building:

Increase website ranking in search results: Targeted link building can significantly increase your website’s ranking in search results.
Increase organic traffic: Targeted link building can increase your website’s organic traffic from search engines.
Increase brand credibility and awareness: Targeted link building can help increase your brand credibility and awareness in your industry.

Tips to avoid unnatural link building:

Avoid buying links: Buying links can get your website penalized by Google.
Avoid unnatural link exchanges: Exchanging links with irrelevant and low-quality websites can harm your website’s SEO.
Avoid paid links: Using paid links can get your website penalized by Google.

By using targeted link building, you can significantly improve your website’s SEO and increase its ranking in search results.

What are the principles of SEO?

Understanding Search Engine Intent: What They Seek and What They Shun

Delving into the intricate algorithms of search engines like Google can be a daunting task. However, grasping the fundamental principles that guide these engines in ranking websites is crucial for anyone seeking to enhance their SEO.

In this section, we'll explore two key aspects: the factors search engines seek and those they disregard.

What Search Engines Seek

The primary objective of search engines is to deliver relevant and useful results to their users. To achieve this, they employ various signals to assess the quality and relevance of web pages. Some of the most significant signals include:

  • Content: The page's content should be relevant to the keywords searched by the user and be of high quality. This means providing informative, accurate, and educational information in a clear and concise manner.

  • Website Structure: The website's structure should be organized in a way that search engines can easily crawl and index it. This entails using appropriate meta titles and descriptions, a logical URL structure, and effective internal linking.

  • Authority: Search engines place greater trust in websites that hold high authority and credibility in their respective fields. This can be earned through acquiring high-quality backlinks from relevant and reputable websites.

  • User Experience: Search engines value the user experience a website provides. This encompasses factors like page loading speed, website usability, and mobile-friendliness.

What Search Engines Shun

While search engines seek signals that indicate a website's quality and relevance, they also consider certain practices detrimental and may penalize or even delist sites that engage in them.

Some common harmful practices include:

  • Keyword Stuffing: Excessively filling a page with keywords to boost search rankings is an outdated and ineffective technique that is now recognized as spam by search engines.

  • Buying Backlinks: Purchasing backlinks from low-quality or irrelevant websites can damage your SEO.

  • Hidden Content: Hiding irrelevant or unrelated content on a web page to deceive search engines is an unethical practice that can lead to penalties.

  • Unnatural Link Building Schemes: Creating an excessive number of links to your website from low-quality or irrelevant websites can be flagged as suspicious and harm your SEO.


By understanding the factors search engines seek and those they shun, you can build your SEO strategy on sound principles. Remember, SEO is an ongoing process that requires consistent effort to create high-quality content, earn authoritative backlinks, and deliver an exceptional user experience.

Adhering to these guidelines will help ensure your website ranks well in search results and reaches your target audience.

What are search engines looking for?

What are search engines not looking for?

Buy backlink or exchange it

Since the best backlinks are only given to you naturally and by reputable sites, buying or exchanging backlinks is a big mistake.

Hidden texts and links

However, there are some methods to simulate the rank that are not hidden from Google's view, even if users cannot see them, which will lead to a negative score from Google's search engine.

Duplicate content

If Google sees a page similar to another page of your site on your site or other sites, it will index and rank only one of these two articles. The important point is that content thieves may insert it on their website before your site's content is indexed.

Excessive use of keywords

Excessive and unusual use of keywords in the text lowers the credibility of the site from Google's point of view.

Annoying ads

By using a high number of ads, you lose the motivation of your users to read the content of your site. Sometimes, this will also cause slow loading.

Incorrect information

Search engines are constantly working to identify and remove false, misleading and fake information from search results. Try to be sure of the correctness of the information you give on your sites

قیمت سئو
#Costs of SEO

SEO price and site optimization

Since SEO has become a dangerous thing in the expansion of internet businesses, knowing the price of SEO and optimizing websites has become a big challenge.

Various factors are involved in SEO price changes, which we will mention below:

Determining the amount based on the keyword
Determining the tariff according to the input statistics from Google
Determining the amount based on the amount of sales
Fixed price (hourly, monthly)

As mentioned above, SEO has quickly gained a high reputation in internet businesses, so most of these business owners are looking for guaranteed SEO. In general, the goal of guaranteed website optimization is to help your site get the highest position in the search results of users.

An important point is that depending on the following factors, optimizing your site may take weeks or even months to achieve the desired result. Therefore, you must be very patient during the SEO process to get the best and most lasting results.

key words
your competitors

As we mentioned earlier, site optimization has resulted in the following things, the result of which will be improving the prosperity of your business and increasing the number of your customers:

Increasing site visits
sales increase
and many other things

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